Memory, Attitudes and Perceptions of Pioneer Brands: an Empirical Investigation of UK Consumers

Ruth Rettie, Simon Hilliar, Frank Alpert

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the Annual Conference of the Academy of Marketing Conference 1999
Place of Publication	Stirling UK
Publisher	University of Stirling
Pages	-
Number of pages	0
ISBN (Print)	1 85769 115 6
Publication status	Published - 1999
Event	Academy of Marketing Conference 1999 - University of Stirling, Stirling, United Kingdom Duration: 7 Jul 1999 → 9 Jul 1999 Conference number: 32nd https://www.academyofmarketing.org/conference/conference-history/

Conference	Academy of Marketing Conference 1999
Abbreviated title	AM 1999
Country/Territory	United Kingdom
City	Stirling
Period	7/07/99 → 9/07/99
Internet address	https://www.academyofmarketing.org/conference/conference-history/

Cite this

@inproceedings{6fcfc3838771443cbd3716d2e504148c,

title = "Memory, Attitudes and Perceptions of Pioneer Brands: an Empirical Investigation of UK Consumers",

author = "Ruth Rettie and Simon Hilliar and Frank Alpert",

year = "1999",

language = "English",

isbn = "1 85769 115 6",

pages = "--",

booktitle = "Proceedings of the Annual Conference of the Academy of Marketing Conference 1999",

publisher = "University of Stirling",

note = "Academy of Marketing Conference 1999, AM 1999 ; Conference date: 07-07-1999 Through 09-07-1999",

url = "https://www.academyofmarketing.org/conference/conference-history/",

}

Memory, Attitudes and Perceptions of Pioneer Brands: an Empirical Investigation of UK Consumers. / Rettie, Ruth; Hilliar, Simon; Alpert, Frank.
Proceedings of the Annual Conference of the Academy of Marketing Conference 1999. Stirling UK: University of Stirling, 1999. p. -.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Memory, Attitudes and Perceptions of Pioneer Brands: an Empirical Investigation of UK Consumers

AU - Rettie, Ruth

AU - Hilliar, Simon

AU - Alpert, Frank

N1 - Conference code: 32nd

PY - 1999

Y1 - 1999

M3 - Conference Paper

SN - 1 85769 115 6

SP - -

BT - Proceedings of the Annual Conference of the Academy of Marketing Conference 1999

PB - University of Stirling

CY - Stirling UK

T2 - Academy of Marketing Conference 1999

Y2 - 7 July 1999 through 9 July 1999

ER -