Melbourne, Australia

Joseph Martin Cheer, Irina Herrschner

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review

Abstract

Melbourne, the capital of Victoria, is the second largest city in Australia (after Sydney), with 4.5 million inhabitants. According to the Economist Intelligence Unit, since 2011, it has thrice been nominated the most-livable city in the world, on grounds of its stability, health-care services, culture, environment, education, and infrastructure. Melbourne has a long multicultural history that has created an eclectic mix of cultures, cuisines, and festivals. This diversity forms the basis of the city’s tourism strategy. The city is famous for its cultural program, high-quality and innovative food, and its trams. Melbourne is the gateway to Victoria for international tourism and a cultural hub for domestic visitors. The state’s leading tourism organization, Tourism Victoria, collaborates with key stakeholders, including the city’s municipal authority (City of Melbourne) and its destination marketing office (Destination Melbourne), in order to position Melbourne as Australia’s most vibrant, creative, and edgy city. Although the City of Melbourne is responsible for the delivery of tourism within the city’s boundaries, Destination Melbourne is the city’s official marketing body. Together, they collaborate to position Melbourne for tourism development.
Original languageEnglish
Title of host publicationThe SAGE International Encyclopedia of Travel and Tourism
EditorsLinda Lowry
Place of PublicationThousand Oaks
PublisherSAGE Publications Ltd
Pages1
Number of pages6
ISBN (Electronic)9781483368924
ISBN (Print)9781483368948
Publication statusPublished - 2017

Keywords

  • Melbourne
  • tourism

Cite this

Cheer, J. M., & Herrschner, I. (2017). Melbourne, Australia. In L. Lowry (Ed.), The SAGE International Encyclopedia of Travel and Tourism (pp. 1). Thousand Oaks: SAGE Publications Ltd.
Cheer, Joseph Martin ; Herrschner, Irina. / Melbourne, Australia. The SAGE International Encyclopedia of Travel and Tourism. editor / Linda Lowry. Thousand Oaks : SAGE Publications Ltd, 2017. pp. 1
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Cheer, JM & Herrschner, I 2017, Melbourne, Australia. in L Lowry (ed.), The SAGE International Encyclopedia of Travel and Tourism. SAGE Publications Ltd, Thousand Oaks, pp. 1.

Melbourne, Australia. / Cheer, Joseph Martin; Herrschner, Irina.

The SAGE International Encyclopedia of Travel and Tourism. ed. / Linda Lowry. Thousand Oaks : SAGE Publications Ltd, 2017. p. 1.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review

TY - CHAP

T1 - Melbourne, Australia

AU - Cheer, Joseph Martin

AU - Herrschner, Irina

PY - 2017

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N2 - Melbourne, the capital of Victoria, is the second largest city in Australia (after Sydney), with 4.5 million inhabitants. According to the Economist Intelligence Unit, since 2011, it has thrice been nominated the most-livable city in the world, on grounds of its stability, health-care services, culture, environment, education, and infrastructure. Melbourne has a long multicultural history that has created an eclectic mix of cultures, cuisines, and festivals. This diversity forms the basis of the city’s tourism strategy. The city is famous for its cultural program, high-quality and innovative food, and its trams. Melbourne is the gateway to Victoria for international tourism and a cultural hub for domestic visitors. The state’s leading tourism organization, Tourism Victoria, collaborates with key stakeholders, including the city’s municipal authority (City of Melbourne) and its destination marketing office (Destination Melbourne), in order to position Melbourne as Australia’s most vibrant, creative, and edgy city. Although the City of Melbourne is responsible for the delivery of tourism within the city’s boundaries, Destination Melbourne is the city’s official marketing body. Together, they collaborate to position Melbourne for tourism development.

AB - Melbourne, the capital of Victoria, is the second largest city in Australia (after Sydney), with 4.5 million inhabitants. According to the Economist Intelligence Unit, since 2011, it has thrice been nominated the most-livable city in the world, on grounds of its stability, health-care services, culture, environment, education, and infrastructure. Melbourne has a long multicultural history that has created an eclectic mix of cultures, cuisines, and festivals. This diversity forms the basis of the city’s tourism strategy. The city is famous for its cultural program, high-quality and innovative food, and its trams. Melbourne is the gateway to Victoria for international tourism and a cultural hub for domestic visitors. The state’s leading tourism organization, Tourism Victoria, collaborates with key stakeholders, including the city’s municipal authority (City of Melbourne) and its destination marketing office (Destination Melbourne), in order to position Melbourne as Australia’s most vibrant, creative, and edgy city. Although the City of Melbourne is responsible for the delivery of tourism within the city’s boundaries, Destination Melbourne is the city’s official marketing body. Together, they collaborate to position Melbourne for tourism development.

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KW - tourism

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BT - The SAGE International Encyclopedia of Travel and Tourism

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ER -

Cheer JM, Herrschner I. Melbourne, Australia. In Lowry L, editor, The SAGE International Encyclopedia of Travel and Tourism. Thousand Oaks: SAGE Publications Ltd. 2017. p. 1