Media planning

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

6 Citations (Scopus)
Original languageEnglish
Title of host publicationThe SAGE Handbook of Advertising
PublisherSAGE Publications Ltd
Pages299-315
Number of pages17
ISBN (Electronic)9781848607897
ISBN (Print)9781412918862
DOIs
Publication statusPublished - 1 Jan 2007
Externally publishedYes

Cite this

Danaher, P. J. (2007). Media planning. In The SAGE Handbook of Advertising (pp. 299-315). SAGE Publications Ltd. https://doi.org/10.4135/9781848607897.n19