Media in coral reef tourism management: indications from online travel magazines

Anja Pabel, Glen Croy

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Abstract

Coral reefs are popular though fragile tourist attractions. The media representations of reefs inform tourists’ perceptions, expectations and behaviours and, as such, are an important component of reef management. Indeed, it is the image perceived by potential tourists rather than the image the destination presents that is crucial. Through understanding the concept of image, destinations can implement image management and positioning strategies. In this context, five prominent travel magazines’ representations of coral reefs are explored to identify the coral reef themes they emphasise and how they frame these (positively, neutrally or negatively). Findings show that coral reef representations emphasise tourist activities available at coral reefs. Only 55% of the magazine articles positively framed coral reefs. This exploratory research highlights how the media, and online travel magazines in particular, frame coral reefs in a particular way and that coral reef dependent destinations should be considering how this might affect their management and positioning.
Original languageEnglish
Title of host publicationCoral Reefs
Subtitle of host publicationTourism, Conservation and Management
Place of PublicationAbingdon UK
PublisherRoutledge
Chapter17
Pages247-261
Number of pages15
Edition1st
ISBN (Electronic)9781315537320
ISBN (Print)9781138689831, 9781138497313
Publication statusPublished - 2018

Publication series

NameEarthscan Oceans
PublisherRoutledge

Cite this

Pabel, A., & Croy, G. (2018). Media in coral reef tourism management: indications from online travel magazines. In Coral Reefs: Tourism, Conservation and Management (1st ed., pp. 247-261). (Earthscan Oceans). Abingdon UK: Routledge.
Pabel, Anja ; Croy, Glen. / Media in coral reef tourism management : indications from online travel magazines. Coral Reefs: Tourism, Conservation and Management. 1st. ed. Abingdon UK : Routledge, 2018. pp. 247-261 (Earthscan Oceans).
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Pabel, A & Croy, G 2018, Media in coral reef tourism management: indications from online travel magazines. in Coral Reefs: Tourism, Conservation and Management. 1st edn, Earthscan Oceans, Routledge, Abingdon UK, pp. 247-261.

Media in coral reef tourism management : indications from online travel magazines. / Pabel, Anja; Croy, Glen.

Coral Reefs: Tourism, Conservation and Management. 1st. ed. Abingdon UK : Routledge, 2018. p. 247-261 (Earthscan Oceans).

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

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Pabel A, Croy G. Media in coral reef tourism management: indications from online travel magazines. In Coral Reefs: Tourism, Conservation and Management. 1st ed. Abingdon UK: Routledge. 2018. p. 247-261. (Earthscan Oceans).