Media in coral reef tourism management: indications from online travel magazines

Anja Pabel, Glen Croy

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

1 Citation (Scopus)


Coral reefs are popular though fragile tourist attractions. The media representations of reefs inform tourists’ perceptions, expectations and behaviours and, as such, are an important component of reef management. Indeed, it is the image perceived by potential tourists rather than the image the destination presents that is crucial. Through understanding the concept of image, destinations can implement image management and positioning strategies. In this context, five prominent travel magazines’ representations of coral reefs are explored to identify the coral reef themes they emphasise and how they frame these (positively, neutrally or negatively). Findings show that coral reef representations emphasise tourist activities available at coral reefs. Only 55% of the magazine articles positively framed coral reefs. This exploratory research highlights how the media, and online travel magazines in particular, frame coral reefs in a particular way and that coral reef dependent destinations should be considering how this might affect their management and positioning.

Original languageEnglish
Title of host publicationCoral Reefs
Subtitle of host publicationTourism, Conservation and Management
Place of PublicationAbingdon UK
Number of pages15
ISBN (Electronic)9781315537320
ISBN (Print)9781138689831, 9781138497313
Publication statusPublished - 2018

Publication series

NameEarthscan Oceans

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