Media choice for information search to purchase a new technology

David S Waller; Paul Zhengyuan Wang; Mark Morrison; Harmen Oppewal

Media choice for information search to purchase a new technology

David S Waller, Paul Zhengyuan Wang, Mark Morrison, Harmen Oppewal

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Communications, Civics, Industry: Proceedings of the Australian New Zealand Communication Association 2007 Annual Conference
Editors	John Tebbutt
Place of Publication	Melbourne Vic Australia
Publisher	ANZCA
Pages	1 - 8
Number of pages	8
ISBN (Print)	9780646490663
Publication status	Published - 2008
Event	Australian and New Zealand Communication Association Conference 2008 - The Law School, University of Melbourne, Victoria, Melbourne Vic Australia Duration: 1 Jan 2008 → …

Conference

Conference	Australian and New Zealand Communication Association Conference 2008
City	Melbourne Vic Australia
Period	1/01/08 → …

Cite this

@inproceedings{c89e860d12264199924d4a0ca684c411,

title = "Media choice for information search to purchase a new technology",

author = "Waller, {David S} and Wang, {Paul Zhengyuan} and Mark Morrison and Harmen Oppewal",

year = "2008",

language = "English",

isbn = "9780646490663",

pages = "1 -- 8",

editor = "John Tebbutt",

booktitle = "Communications, Civics, Industry: Proceedings of the Australian New Zealand Communication Association 2007 Annual Conference",

publisher = "ANZCA",

note = "Australian and New Zealand Communication Association Conference 2008 ; Conference date: 01-01-2008",

}

Waller, DS, Wang, PZ, Morrison, M & Oppewal, H 2008, Media choice for information search to purchase a new technology. in J Tebbutt (ed.), Communications, Civics, Industry: Proceedings of the Australian New Zealand Communication Association 2007 Annual Conference. ANZCA, Melbourne Vic Australia, pp. 1 - 8, Australian and New Zealand Communication Association Conference 2008, Melbourne Vic Australia, 1/01/08.

Media choice for information search to purchase a new technology. / Waller, David S; Wang, Paul Zhengyuan; Morrison, Mark et al.
Communications, Civics, Industry: Proceedings of the Australian New Zealand Communication Association 2007 Annual Conference. ed. / John Tebbutt. Melbourne Vic Australia: ANZCA, 2008. p. 1 - 8.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Media choice for information search to purchase a new technology

AU - Waller, David S

AU - Wang, Paul Zhengyuan

AU - Morrison, Mark

AU - Oppewal, Harmen

PY - 2008

Y1 - 2008

UR - http://www.latrobe.edu.au/ANZCA2007/proceedings/Waller%20and%20Wang.pdf

M3 - Conference Paper

SN - 9780646490663

SP - 1

EP - 8

BT - Communications, Civics, Industry: Proceedings of the Australian New Zealand Communication Association 2007 Annual Conference

A2 - Tebbutt, John

PB - ANZCA

CY - Melbourne Vic Australia

T2 - Australian and New Zealand Communication Association Conference 2008

Y2 - 1 January 2008

ER -

Media choice for information search to purchase a new technology

Conference

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Cite this