Measuring the Amount of Prestige in Brands

Lester W Johnson, Franck Vigneron

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    Original languageEnglish
    Title of host publicationAustralia and New Zealand Marketing Academy Conference (ANZMAC) Proceedings
    Place of PublicationDunedin NZ
    PublisherUniversity of Otago
    Pages1083 - 1088
    Number of pages6
    ISBN (Print)1 877156 07 8
    Publication statusPublished - 1998
    EventAustralian and New Zealand Academy of Management Conference 1998 - Adelaide, Australia
    Duration: 6 Dec 19989 Dec 1998
    Conference number: 12th

    Conference

    ConferenceAustralian and New Zealand Academy of Management Conference 1998
    Abbreviated titleANZAM 1998
    CountryAustralia
    CityAdelaide
    Period6/12/989/12/98

    Cite this

    Johnson, L. W., & Vigneron, F. (1998). Measuring the Amount of Prestige in Brands. In Australia and New Zealand Marketing Academy Conference (ANZMAC) Proceedings (pp. 1083 - 1088). University of Otago.