Measuring supply chain efficiency within horticultural marketing channels

Margaret Matanda, Felix T Mavondo, William Schroder

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Tenth Biennial World Marketing Congress
EditorsHarlan E Spotts, H Lee Meadow, Scott M Smith
Place of PublicationCardiff Wales UK
PublisherAcademy of Marketing Science
Pages1 - 1
Number of pages1
Volume10
ISBN (Print)0-939783-03-7
Publication statusPublished - 2001
EventGlobal Marketing Issues at the Turn of the Millennium - -, Cardiff Wales UK
Duration: 28 Jun 20011 Jul 2001

Conference

ConferenceGlobal Marketing Issues at the Turn of the Millennium
CityCardiff Wales UK
Period28/06/011/07/01

Cite this

Matanda, M., Mavondo, F. T., & Schroder, W. (2001). Measuring supply chain efficiency within horticultural marketing channels. In H. E. Spotts, H. L. Meadow, & S. M. Smith (Eds.), Proceedings of the Tenth Biennial World Marketing Congress (Vol. 10, pp. 1 - 1). Cardiff Wales UK: Academy of Marketing Science.
Matanda, Margaret ; Mavondo, Felix T ; Schroder, William. / Measuring supply chain efficiency within horticultural marketing channels. Proceedings of the Tenth Biennial World Marketing Congress. editor / Harlan E Spotts ; H Lee Meadow ; Scott M Smith. Vol. 10 Cardiff Wales UK : Academy of Marketing Science, 2001. pp. 1 - 1
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Matanda, M, Mavondo, FT & Schroder, W 2001, Measuring supply chain efficiency within horticultural marketing channels. in HE Spotts, HL Meadow & SM Smith (eds), Proceedings of the Tenth Biennial World Marketing Congress. vol. 10, Academy of Marketing Science, Cardiff Wales UK, pp. 1 - 1, Global Marketing Issues at the Turn of the Millennium, Cardiff Wales UK, 28/06/01.

Measuring supply chain efficiency within horticultural marketing channels. / Matanda, Margaret; Mavondo, Felix T; Schroder, William.

Proceedings of the Tenth Biennial World Marketing Congress. ed. / Harlan E Spotts; H Lee Meadow; Scott M Smith. Vol. 10 Cardiff Wales UK : Academy of Marketing Science, 2001. p. 1 - 1.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - Measuring supply chain efficiency within horticultural marketing channels

AU - Matanda, Margaret

AU - Mavondo, Felix T

AU - Schroder, William

PY - 2001

Y1 - 2001

M3 - Conference Paper

SN - 0-939783-03-7

VL - 10

SP - 1

EP - 1

BT - Proceedings of the Tenth Biennial World Marketing Congress

A2 - Spotts, Harlan E

A2 - Meadow, H Lee

A2 - Smith, Scott M

PB - Academy of Marketing Science

CY - Cardiff Wales UK

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Matanda M, Mavondo FT, Schroder W. Measuring supply chain efficiency within horticultural marketing channels. In Spotts HE, Meadow HL, Smith SM, editors, Proceedings of the Tenth Biennial World Marketing Congress. Vol. 10. Cardiff Wales UK: Academy of Marketing Science. 2001. p. 1 - 1