@inproceedings{c4e701f8438043b5b91f75993ba02b32,
title = "Measuring supply chain efficiency within horticultural marketing channels",
author = "Margaret Matanda and Mavondo, {Felix T} and William Schroder",
year = "2001",
language = "English",
isbn = "0-939783-03-7",
volume = "10",
pages = "1 -- 1",
editor = "Spotts, {Harlan E} and Meadow, {H Lee} and Smith, {Scott M}",
booktitle = "Proceedings of the Tenth Biennial World Marketing Congress",
publisher = "Academy of Marketing Science",
note = "Global Marketing Issues at the Turn of the Millennium ; Conference date: 28-06-2001 Through 01-07-2001",
}