| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Tenth Biennial World Marketing Congress |
| Editors | Harlan E Spotts, H Lee Meadow, Scott M Smith |
| Place of Publication | Cardiff Wales UK |
| Publisher | Academy of Marketing Science |
| Pages | 1 - 1 |
| Number of pages | 1 |
| Volume | 10 |
| ISBN (Print) | 0-939783-03-7 |
| Publication status | Published - 2001 |
| Event | Global Marketing Issues at the Turn of the Millennium - -, Cardiff Wales UK Duration: 28 Jun 2001 → 1 Jul 2001 |
Conference
| Conference | Global Marketing Issues at the Turn of the Millennium |
|---|---|
| City | Cardiff Wales UK |
| Period | 28/06/01 → 1/07/01 |
Cite this
Matanda, M., Mavondo, F. T., & Schroder, W. (2001). Measuring supply chain efficiency within horticultural marketing channels. In H. E. Spotts, H. L. Meadow, & S. M. Smith (Eds.), Proceedings of the Tenth Biennial World Marketing Congress (Vol. 10, pp. 1 - 1). Cardiff Wales UK: Academy of Marketing Science.
@inproceedings{c4e701f8438043b5b91f75993ba02b32,
title = "Measuring supply chain efficiency within horticultural marketing channels",
author = "Margaret Matanda and Mavondo, {Felix T} and William Schroder",
year = "2001",
language = "English",
isbn = "0-939783-03-7",
volume = "10",
pages = "1 -- 1",
editor = "Spotts, {Harlan E} and Meadow, {H Lee} and Smith, {Scott M}",
booktitle = "Proceedings of the Tenth Biennial World Marketing Congress",
publisher = "Academy of Marketing Science",
}
Matanda, M, Mavondo, FT & Schroder, W 2001, Measuring supply chain efficiency within horticultural marketing channels. in HE Spotts, HL Meadow & SM Smith (eds), Proceedings of the Tenth Biennial World Marketing Congress. vol. 10, Academy of Marketing Science, Cardiff Wales UK, pp. 1 - 1, Global Marketing Issues at the Turn of the Millennium, Cardiff Wales UK, 28/06/01.
Measuring supply chain efficiency within horticultural marketing channels. / Matanda, Margaret; Mavondo, Felix T; Schroder, William.
Proceedings of the Tenth Biennial World Marketing Congress. ed. / Harlan E Spotts; H Lee Meadow; Scott M Smith. Vol. 10 Cardiff Wales UK : Academy of Marketing Science, 2001. p. 1 - 1.Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review
TY - GEN
T1 - Measuring supply chain efficiency within horticultural marketing channels
AU - Matanda, Margaret
AU - Mavondo, Felix T
AU - Schroder, William
PY - 2001
Y1 - 2001
M3 - Conference Paper
SN - 0-939783-03-7
VL - 10
SP - 1
EP - 1
BT - Proceedings of the Tenth Biennial World Marketing Congress
A2 - Spotts, Harlan E
A2 - Meadow, H Lee
A2 - Smith, Scott M
PB - Academy of Marketing Science
CY - Cardiff Wales UK
ER -
Matanda M, Mavondo FT, Schroder W. Measuring supply chain efficiency within horticultural marketing channels. In Spotts HE, Meadow HL, Smith SM, editors, Proceedings of the Tenth Biennial World Marketing Congress. Vol. 10. Cardiff Wales UK: Academy of Marketing Science. 2001. p. 1 - 1