Measuring media audiences and using media research

Mark Balnaves

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	Integrated Brand Marketing and Measuring Returns
Publisher	Palgrave Macmillan
Pages	144-175
Number of pages	32
ISBN (Electronic)	9780230297340
ISBN (Print)	9780230577343
DOIs	https://doi.org/10.1057/9780230297340_6
Publication status	Published - 7 Jul 2010
Externally published	Yes

Access to Document

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