Measuring Market Orientation: Are tjere Dofferemces betwem Business marketers and Consumer Marketers?

Felix T Mavondo, Mark Farrell

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)223 - 244
Number of pages22
JournalAustralian Journal of Management
Publication statusPublished - 2000

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