Measurement invariance of marketing instruments: an implication across countries

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	523 - 540
Number of pages	18
Journal	Journal of Marketing Management
Volume	19
Issue number	5-6
Publication status	Published - 2003

Cite this

@article{36e67d55b51441a4abe4fe09f911ee82,

title = "Measurement invariance of marketing instruments: an implication across countries",

author = "Mavondo, \{Felix T\} and Gabbott, \{Mark T\} and Yelena Tsarenko",

year = "2003",

language = "English",

volume = "19",

pages = "523 -- 540",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor \& Francis",

number = "5-6",

}