Marketing's mid life crisis? For what is marketing responsible, and to whom is it accountable?

Peter George Scholem

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMarketing Accountabilities and Responsibilities: Proceedings of the Conference
EditorsJ Wiley
Place of Publicationwww.vuw.ac.nz/anzmac
PublisherANZMAC
Pages1 - 6
Number of pages6
ISBN (Print)0475222151
Publication statusPublished - 2004
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2004): Marketing Accountabilities and Responsibilities - Wellington, New Zealand
Duration: 29 Nov 20041 Dec 2004
Conference number: 9

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2004)
Abbreviated titleANZMAC 2004
CountryNew Zealand
CityWellington
Period29/11/041/12/04

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