Original language | English |
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Title of host publication | Bridging Marketing Theory and Practice Conference Proceedings |
Editors | Sylvie Chetty, Brett Collins |
Place of Publication | Auckland NZ |
Publisher | Australian and New Zealand Marketing Academy |
Pages | 1 - 1 |
Number of pages | 1 |
ISBN (Print) | 0-473-08206-3 |
Publication status | Published - 2001 |
Event | Australian and New Zealand Marketing Academy Conference (ANZMAC 2001): Bridging Marketing Theory and Practice - Massey University, Auckland, New Zealand Duration: 1 Dec 2001 → 5 Dec 2001 Conference number: 6th |
Conference
Conference | Australian and New Zealand Marketing Academy Conference (ANZMAC 2001) |
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Abbreviated title | ANZMAC 2001 |
Country | New Zealand |
City | Auckland |
Period | 1/12/01 → 5/12/01 |
Other | The theme of this year’s conference is Bridging Marketing Theory and Practice. This has always been a challenge for marketing academics and even more so in the post September 11 era. The world has changed irrevocably and marketing as a discipline is being challenged to respond appropriately. Professor Roger Layton, our keynote speaker, feels that marketing as a social and management discipline needs substantial rethinking if it is to be truly relevant to managers and policy makers in the emerging world context. So a creative bridging of marketing theory and practice could be the key to marketing’s relevance to the new worldview. |
Cite this
Kates, S. (2001). Marketing's interpretive communities: A new form of sociocultural segmentation? In S. Chetty, & B. Collins (Eds.), Bridging Marketing Theory and Practice Conference Proceedings (pp. 1 - 1). Auckland NZ: Australian and New Zealand Marketing Academy.
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title = "Marketing's interpretive communities: A new form of sociocultural segmentation?",
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language = "English",
isbn = "0-473-08206-3",
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Kates, S 2001, Marketing's interpretive communities: A new form of sociocultural segmentation? in S Chetty & B Collins (eds), Bridging Marketing Theory and Practice Conference Proceedings. Australian and New Zealand Marketing Academy, Auckland NZ, pp. 1 - 1, Australian and New Zealand Marketing Academy Conference (ANZMAC 2001), Auckland, New Zealand, 1/12/01.
Marketing's interpretive communities: A new form of sociocultural segmentation? / Kates, Steven.
Bridging Marketing Theory and Practice Conference Proceedings. ed. / Sylvie Chetty; Brett Collins. Auckland NZ : Australian and New Zealand Marketing Academy, 2001. p. 1 - 1.Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review
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AU - Kates, Steven
PY - 2001
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M3 - Conference Paper
SN - 0-473-08206-3
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BT - Bridging Marketing Theory and Practice Conference Proceedings
A2 - Chetty, Sylvie
A2 - Collins, Brett
PB - Australian and New Zealand Marketing Academy
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Kates S. Marketing's interpretive communities: A new form of sociocultural segmentation? In Chetty S, Collins B, editors, Bridging Marketing Theory and Practice Conference Proceedings. Auckland NZ: Australian and New Zealand Marketing Academy. 2001. p. 1 - 1