Marketing's interpretive communities: A new form of sociocultural segmentation?

Steven Kates

Marketing's interpretive communities: A new form of sociocultural segmentation?

Steven Kates

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Bridging Marketing Theory and Practice Conference Proceedings
Editors	Sylvie Chetty, Brett Collins
Place of Publication	Auckland NZ
Publisher	Australian and New Zealand Marketing Academy
Pages	1 - 1
Number of pages	1
ISBN (Print)	0-473-08206-3
Publication status	Published - 2001
Event	Australian and New Zealand Marketing Academy Conference (ANZMAC 2001): Bridging Marketing Theory and Practice - Massey University, Auckland, New Zealand Duration: 1 Dec 2001 → 5 Dec 2001 Conference number: 6th

Conference

Conference	Australian and New Zealand Marketing Academy Conference (ANZMAC 2001)
Abbreviated title	ANZMAC 2001
Country	New Zealand
City	Auckland
Period	1/12/01 → 5/12/01
Other	The theme of this year’s conference is Bridging Marketing Theory and Practice. This has always been a challenge for marketing academics and even more so in the post September 11 era. The world has changed irrevocably and marketing as a discipline is being challenged to respond appropriately. Professor Roger Layton, our keynote speaker, feels that marketing as a social and management discipline needs substantial rethinking if it is to be truly relevant to managers and policy makers in the emerging world context. So a creative bridging of marketing theory and practice could be the key to marketing’s relevance to the new worldview.

Cite this

Kates, S. (2001). Marketing's interpretive communities: A new form of sociocultural segmentation? In S. Chetty, & B. Collins (Eds.), Bridging Marketing Theory and Practice Conference Proceedings (pp. 1 - 1). Auckland NZ: Australian and New Zealand Marketing Academy.

Kates, Steven. / Marketing's interpretive communities: A new form of sociocultural segmentation?. Bridging Marketing Theory and Practice Conference Proceedings. editor / Sylvie Chetty ; Brett Collins. Auckland NZ : Australian and New Zealand Marketing Academy, 2001. pp. 1 - 1

@inproceedings{64c2c7b467b74fa8b134c7c267840d03,

title = "Marketing's interpretive communities: A new form of sociocultural segmentation?",

author = "Steven Kates",

year = "2001",

language = "English",

isbn = "0-473-08206-3",

pages = "1 -- 1",

editor = "Sylvie Chetty and Brett Collins",

booktitle = "Bridging Marketing Theory and Practice Conference Proceedings",

publisher = "Australian and New Zealand Marketing Academy",

}

Kates, S 2001, Marketing's interpretive communities: A new form of sociocultural segmentation? in S Chetty & B Collins (eds), Bridging Marketing Theory and Practice Conference Proceedings. Australian and New Zealand Marketing Academy, Auckland NZ, pp. 1 - 1, Australian and New Zealand Marketing Academy Conference (ANZMAC 2001), Auckland, New Zealand, 1/12/01.

Marketing's interpretive communities: A new form of sociocultural segmentation? / Kates, Steven.

Bridging Marketing Theory and Practice Conference Proceedings. ed. / Sylvie Chetty; Brett Collins. Auckland NZ : Australian and New Zealand Marketing Academy, 2001. p. 1 - 1.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review