Marketing's interpretive communities: A new form of sociocultural segmentation?

Steven Kates

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationBridging Marketing Theory and Practice Conference Proceedings
EditorsSylvie Chetty, Brett Collins
Place of PublicationAuckland NZ
PublisherAustralian and New Zealand Marketing Academy
Pages1 - 1
Number of pages1
ISBN (Print)0-473-08206-3
Publication statusPublished - 2001
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2001): Bridging Marketing Theory and Practice - Massey University, Auckland, New Zealand
Duration: 1 Dec 20015 Dec 2001
Conference number: 6th

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2001)
Abbreviated titleANZMAC 2001
CountryNew Zealand
CityAuckland
Period1/12/015/12/01
OtherThe theme of this year’s conference is Bridging Marketing Theory and Practice. This has always been a challenge for marketing academics and even more so in the post September 11 era. The world has changed irrevocably and marketing as a discipline is being challenged to respond appropriately. Professor Roger Layton, our keynote speaker, feels that marketing as a social and management discipline needs substantial rethinking if it is to be truly relevant to managers and policy makers in the emerging world context. So a creative bridging of marketing theory and practice could be the key to marketing’s relevance to the new worldview.

Cite this

Kates, S. (2001). Marketing's interpretive communities: A new form of sociocultural segmentation? In S. Chetty, & B. Collins (Eds.), Bridging Marketing Theory and Practice Conference Proceedings (pp. 1 - 1). Auckland NZ: Australian and New Zealand Marketing Academy.
Kates, Steven. / Marketing's interpretive communities: A new form of sociocultural segmentation?. Bridging Marketing Theory and Practice Conference Proceedings. editor / Sylvie Chetty ; Brett Collins. Auckland NZ : Australian and New Zealand Marketing Academy, 2001. pp. 1 - 1
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Kates, S 2001, Marketing's interpretive communities: A new form of sociocultural segmentation? in S Chetty & B Collins (eds), Bridging Marketing Theory and Practice Conference Proceedings. Australian and New Zealand Marketing Academy, Auckland NZ, pp. 1 - 1, Australian and New Zealand Marketing Academy Conference (ANZMAC 2001), Auckland, New Zealand, 1/12/01.

Marketing's interpretive communities: A new form of sociocultural segmentation? / Kates, Steven.

Bridging Marketing Theory and Practice Conference Proceedings. ed. / Sylvie Chetty; Brett Collins. Auckland NZ : Australian and New Zealand Marketing Academy, 2001. p. 1 - 1.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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PY - 2001

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M3 - Conference Paper

SN - 0-473-08206-3

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BT - Bridging Marketing Theory and Practice Conference Proceedings

A2 - Chetty, Sylvie

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PB - Australian and New Zealand Marketing Academy

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Kates S. Marketing's interpretive communities: A new form of sociocultural segmentation? In Chetty S, Collins B, editors, Bridging Marketing Theory and Practice Conference Proceedings. Auckland NZ: Australian and New Zealand Marketing Academy. 2001. p. 1 - 1