Marketing wine in China

Michael Bryan Beverland, Philip Bretherton, Peter Carswell

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationChinese Economic Transition and International Marketing Strategy
EditorsIlan Alon
Place of PublicationWestport USA
PublisherPraeger Publishers
Pages150 - 162
Number of pages13
Edition1
ISBN (Print)1567205879
Publication statusPublished - 2003

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