Marketing to healthy lifestyle consumers: An analysis of demographic and social cognitive factors

Sheau Fen Yap, Mohamad Nor Othman

    Research output: Contribution to journalArticleResearchpeer-review

    3 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)601 - 618
    Number of pages18
    JournalAsia-Pacific Management Review
    Volume15
    Issue number4
    Publication statusPublished - 2010

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