Marketing the police force - From a force to a service

Steve Worthington, Rob C Mawby

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)857 - 876
Number of pages20
JournalJournal of Marketing Management
Volume18
Issue number9-10
Publication statusPublished - 2002

Cite this

Worthington, S., & Mawby, R. C. (2002). Marketing the police force - From a force to a service. Journal of Marketing Management, 18(9-10), 857 - 876.