| Original language | English |
|---|---|
| Title of host publication | Strategic Management Accounting |
| Place of Publication | Melbourne Vic Australia |
| Publisher | Quill Press |
| Pages | 42 - 49 |
| Number of pages | 8 |
| ISBN (Print) | 0 958 567 913 |
| Publication status | Published - 1999 |
Marketing Strategy and Management Accounting
Janek Ratnatunga
Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review