Marketing Planning and Strategy

Peter W Reed

    Research output: Book/ReportBookResearchpeer-review

    Original languageEnglish
    Place of PublicationSydney NSW Australia
    PublisherHarcourt Brace
    Number of pages367
    ISBN (Print)0 7295 33182
    Publication statusPublished - 1997

    Cite this

    Reed, P. W. (1997). Marketing Planning and Strategy. Harcourt Brace.