| Original language | English |
|---|---|
| Place of Publication | Sydney NSW Australia |
| Publisher | Harcourt Brace |
| Number of pages | 355 |
| Edition | 2nd |
| ISBN (Print) | 0 7295 33182 |
| Publication status | Published - 1997 |
Marketing Planning & Strategy
Peter W Reed
Research output: Book/Report › Book › Other