Marketing Planning & Strategy

Peter W Reed

Research output: Book/ReportBookOther

Original languageEnglish
Place of PublicationSydney NSW Australia
PublisherHarcourt Brace
Number of pages355
ISBN (Print)0 7295 33182
Publication statusPublished - 1997

Cite this

Reed, P. W. (1997). Marketing Planning & Strategy. Harcourt Brace.