Marketing 'Japan': Japanese cultural presence under a global gaze

Koichi Iwabuchi

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review


Previously published in Japanese studies, 1998
Original languageEnglish
Title of host publicationThe Design Culture Reader
EditorsBen Highmore
Place of PublicationAbingdon Oxon UK
Pages218 - 232
Number of pages15
ISBN (Print)9780415403559
Publication statusPublished - 2009
Externally publishedYes

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