Marketing 'Japan': Japanese cultural presence under a global gaze

Koichi Iwabuchi

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Abstract

Previously published in Japanese studies, 1998

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title = "Marketing 'Japan': Japanese cultural presence under a global gaze",

abstract = "Previously published in Japanese studies, 1998",

author = "Koichi Iwabuchi",

year = "2009",

language = "English",

isbn = "9780415403559",

pages = "218 -- 232",

editor = "Ben Highmore",

booktitle = "The Design Culture Reader",

publisher = "Routledge",

address = "United Kingdom",

}

TY - CHAP

T1 - Marketing 'Japan': Japanese cultural presence under a global gaze

AU - Iwabuchi, Koichi

PY - 2009

Y1 - 2009

N2 - Previously published in Japanese studies, 1998

AB - Previously published in Japanese studies, 1998

M3 - Chapter (Book)

SN - 9780415403559

SP - 218

EP - 232

BT - The Design Culture Reader

A2 - Highmore, Ben

PB - Routledge

CY - Abingdon Oxon UK

ER -