Marketing in subsistence marketplaces

Madhu Viswanathan, Srinivas Sridharan, Robin Ritchie

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

28 Citations (Scopus)
Original languageEnglish
Title of host publicationAlleviating Poverty through Business Strategy
EditorsCharles Wankel
Place of PublicationNew York USA
PublisherPalgrave Macmillan
Number of pages23
ISBN (Electronic)9780230612068
ISBN (Print)9781403984500
Publication statusPublished - 1 Jan 2008
Externally publishedYes

Cite this

Viswanathan, M., Sridharan, S., & Ritchie, R. (2008). Marketing in subsistence marketplaces. In C. Wankel (Ed.), Alleviating Poverty through Business Strategy (1st ed., pp. 209-231). Palgrave Macmillan.