Marketing in subsistence marketplaces

Madhu Viswanathan, Srinivas Sridharan, Robin Ritchie

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

28 Citations (Scopus)
Original languageEnglish
Title of host publicationAlleviating Poverty through Business Strategy
EditorsCharles Wankel
Place of PublicationNew York USA
PublisherPalgrave Macmillan
Pages209-231
Number of pages23
Edition1st
ISBN (Electronic)9780230612068
ISBN (Print)9781403984500
DOIs
Publication statusPublished - 1 Jan 2008
Externally publishedYes

Cite this

Viswanathan, M., Sridharan, S., & Ritchie, R. (2008). Marketing in subsistence marketplaces. In C. Wankel (Ed.), Alleviating Poverty through Business Strategy (1st ed., pp. 209-231). Palgrave Macmillan. https://doi.org/10.1057/9780230612068