Marketing in subsistence marketplaces

Madhu Viswanathan, Srinivas Sridharan, Robin Ritchie

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	Alleviating Poverty through Business Strategy
Editors	Charles Wankel
Place of Publication	New York USA
Publisher	Palgrave Macmillan
Pages	209-231
Number of pages	23
Edition	1st
ISBN (Electronic)	9780230612068
ISBN (Print)	9781403984500
DOIs	https://doi.org/10.1057/9780230612068
Publication status	Published - 1 Jan 2008
Externally published	Yes

Access to Document

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