Marketing effectiveness in the health sector: a case study

Nathan Kobina Austin, Kwamena Kwansah-Aidoo

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publication2003 IAABD Proceedings
EditorsGerry N Muuka
Place of PublicationLondon UK
PublisherInternational Academy of African Business and Development
Pages224 - 228
Number of pages5
VolumeIV
ISBN (Print)0970050405
Publication statusPublished - 2003
EventInternational Academy of African Business and Development (IAABD) Conference - Westminster Business School, London, London UK
Duration: 1 Jan 2003 → …

Conference

ConferenceInternational Academy of African Business and Development (IAABD) Conference
CityLondon UK
Period1/01/03 → …

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