@inproceedings{a4634354d9c44fec87a6fe5548087d9d,
title = "Marketing effectiveness in the health sector: a case study",
author = "Austin, {Nathan Kobina} and Kwamena Kwansah-Aidoo",
year = "2003",
language = "English",
isbn = "0970050405",
volume = "IV",
pages = "224 -- 228",
editor = "Muuka, {Gerry N}",
booktitle = "2003 IAABD Proceedings",
publisher = "International Academy of African Business and Development (IAABD)",
note = "International Academy of African Business and Development (IAABD) Conference 2003 ; Conference date: 01-01-2003",
}