Marketing Communication Response Models

Peter W Reed

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Second International Research Seminar on Marketing Communications and Consumer Behaviour
Place of PublicationAix-en-provence Marseille France
PublisherUniversite d'Aix-Marseille
Pages388 - 404
Number of pages17
Publication statusPublished - 1997
EventSecond International Research Seminar on Marketing Communications and Consumer Behaviour - Aix-en-provence France, Aix-en-provence Marseille France, France
Duration: 1 Jan 1997 → …

Conference

ConferenceSecond International Research Seminar on Marketing Communications and Consumer Behaviour
Country/TerritoryFrance
CityAix-en-provence Marseille France
Period1/01/97 → …

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