Marketing Case Studies in Emerging Markets: Contemporary Multi-industry Issues and Best-practices

Research output

Research output per year 2024 2024 2024

• 14 Chapter (Book)

Research output per year

Research output per year

Search results

• 2024

  Case 1: Resilience and recovery in the tourism industry during COVID-19

  Tjiptono, F., Khan, G. & Ewe, S. Y., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Vincent, R. L. (eds.). 1st ed. Cham Switzerland: Springer, p. 9-22 14 p. (Springer Business Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

• Case 10: Heng Hiap Industries—Pioneer in the plastic recycling industry

  Khan, S. A. & Ewe, S. Y., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Vincent, R. L. (eds.). 1st ed. Cham Switzerland: Springer, p. 135-145 11 p. (Springer Business Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

• Case 11: Delivering convenience in crisis—food delivery during the COVID-19 in Thailand

  Anatamsombut, N. & Ewe, S. Y., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Vincent, R. L. (eds.). 1st ed. Cham Switzerland: Springer, p. 147-161 15 p. (Springer Business Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

• Case 13: The Libresse V-Kebaya controversy in Malaysia

  Anis, S., French, J. A. & Yee Wen, L., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-industry Issues and Best-practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Louis Vincent, R. (eds.). 1st ed. Cham Switzerland: Springer, p. 179-190 12 p. (Springer Business Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

• Case 14: A netnographic view of Ramadan e-bazaars—digital transformation amid crisis

  Soon, P.-S., Louis Vincent, R. & Dinh, D. T., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Vincent, R. L. (eds.). 1st ed. Cham Switzerland: Springer, p. 191-203 13 p. (Springer Business Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

• Case 15: OREO X BLACKPINK—From Black-White to BLACKPINK

  Yee Wen, L., French, J. A. & Anis, S., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-industry Issues and Best-practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Louis Vincent, R. (eds.). 1st ed. Cham Switzerland: Springer, p. 205-217 13 p. (Springer Business Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

• Case 16: The rising middle class and changing consumption pattern: its impact on businesses

  Koh, S. G. M. & Sethi, A., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Louis Vincent, R. (eds.). 1st ed. Cham Switzerland: Springer, p. 221-232 12 p. (Springer Business Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

• Case 2: Maxis: the social media quagmire and the road to redemption

  Mutum, D. S., Ghazali, E. M. & Ng, W. L., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Louis Vincent, R. (eds.). 1st ed. Cham Switzerland: Springer, p. 23-32 10 p. (Springer Business Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

• Case 3: Pivoting in the pandemic: how BlewMinds adapted to the Covid-19 pandemic?

  Karunasundera, R. & Malik, S., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Vincent, R. L. (eds.). 1st ed. Cham Switzerland: Springer, p. 33-49 17 p. (Springer Business Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

• Case 4: Innovate or stagnate! Tealive’s entrepreneurial voyage in the F&B industry

  Yusr, M. M. & Mutum, D. S., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-industry Issues and Best-practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Louis Vincent, R. (eds.). 1st ed. Cham Switzerland: Springer, p. 51-60 10 p. (Springer Business Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

• Case 5: Tesla’s Entry and the evolving dynamics of the electric vehicle market in malaysia

  Yee Qin, L. & Ewe, S. Y., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Vincent, R. L. (eds.). 1st ed. Cham Switzerland: Springer, p. 63-78 16 p. (Springer Business Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

• Case 6: Dealshare.In: disrupting the Indian E-Commerce

  Misra, A., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-industry Issues and Best-practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Louis Vincent, R. (eds.). 1st ed. Cham Switzerland: Springer, p. 79-96 18 p. (Springer Business Cases ).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

• Case 8: The use of virtual reality in Thailand’s destination marketing: a case study

  Kwok, A. O. J. & Chen, S.-H., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-industry Issues and Best-practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Louis Vincent, R. (eds.). 1st ed. Cham Switzerland: Springer, p. 109-118 10 p. (Springer Business Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

• Introduction: Emerging market resilience: modern marketing strategies for a dynamic world

  Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Louis Vincent, R., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Louis Vincent, R. (eds.). 1st ed. Cham Switzerland: Springer, p. 1-5 5 p. (Springer Business Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review