Marketing assets, capabilities and competitive positioning

Graham Hooley, Jozsef Beracs, John W Cadogan, Susan Douglas, John Fahy, Krsyzstof Fonfara, Thomas Mark Gabbott, Gordon Greenley, Hans Kasper, Sheelagh Matear, Kristian Moller, Hans Muehlbacher, Boris Snoj, Vasilis Theoharakis, Yelena Tsarenko, Oliver H M Yau

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationWorld Wide Marketing?: Proceedings of the 33rd EMAC Conference
EditorsJ Munuera
Place of PublicationMurcia Spain
PublisherUniversity of Murcia
Pages1 - 8
Number of pages8
ISBN (Print)9624422591
Publication statusPublished - 2004
EventEuropean Marketing Academy Conference (EMAC) 2004 - Murcia, Spain
Duration: 1 Jan 2004 → …

Conference

ConferenceEuropean Marketing Academy Conference (EMAC) 2004
CountrySpain
CityMurcia
Period1/01/04 → …

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