Marketing and the law

Mark Robert Bender, Brendan Joseph Sweeney, Nadine Courmadias

Research output: Book/ReportTextbookOtherpeer-review

Abstract

Marketing and the Law adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications. While dealing with laws which impose controls over the activities of marketers, the book also explains how the law can be used to obtain a competitive advantage in the marketplace. Real-world case studies and clear explanations make the material accessible for students and marketing practitioners alike. This new edition has been updated to reflect the latest developments in the Australian Consumer Law and is generously illustrated with case examples, tables, flow-charts and diagrams.
Original languageEnglish
PublisherLexis Nexis
Number of pages751
ISBN (Print)9780409338355
Publication statusPublished - 2015

Keywords

  • Marketing law, intellectual property, consumer law, competition law

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