Market Orientation: Scale Invariance and Relationship to Generic Strategies across Two Countries

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	125 - 142
Number of pages	18
Journal	Journal of Market-Focused Management
Publication status	Published - 1999

Cite this

@article{3c70744375314b0e9af01c2fe2c9c1ad,

title = "Market Orientation: Scale Invariance and Relationship to Generic Strategies across Two Countries",

author = "Mavondo, {Felix T}",

year = "1999",

language = "English",

pages = "125 -- 142",

journal = "Journal of Market-Focused Management",

issn = "1382-3019",

publisher = "Springer-Verlag London Ltd.",

}