Market orientation: mulitple levels of abstraction

Erica Brady, Lester W Johnson

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2003 ANZMAC Conference
EditorsR Kennedy
Place of PublicationAdelaide SA Australia
PublisherANZMAC
Pages1068 - 1073
Number of pages6
ISBN (Print)0868039837
Publication statusPublished - 2003
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2003): A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution - Adelaide SA, Australia
Duration: 1 Dec 20033 Dec 2003
Conference number: 8
http://anzmac.org/conference_archive/2003/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2003)
Abbreviated titleANZMAC 2003
CountryAustralia
CityAdelaide SA
Period1/12/033/12/03
OtherThis year’s conference is based on the theme “A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution”.
We are expecting 337 papers to be presented by attendees. In addition there are eight special sessions and symposia.
Internet address

Cite this

Brady, E., & Johnson, L. W. (2003). Market orientation: mulitple levels of abstraction. In R. Kennedy (Ed.), Proceedings of the 2003 ANZMAC Conference (pp. 1068 - 1073). Adelaide SA Australia: ANZMAC.
Brady, Erica ; Johnson, Lester W. / Market orientation: mulitple levels of abstraction. Proceedings of the 2003 ANZMAC Conference. editor / R Kennedy. Adelaide SA Australia : ANZMAC, 2003. pp. 1068 - 1073
@inproceedings{6dcc0b48e8204e36a4e993ca59279cae,
title = "Market orientation: mulitple levels of abstraction",
author = "Erica Brady and Johnson, {Lester W}",
year = "2003",
language = "English",
isbn = "0868039837",
pages = "1068 -- 1073",
editor = "R Kennedy",
booktitle = "Proceedings of the 2003 ANZMAC Conference",
publisher = "ANZMAC",

}

Brady, E & Johnson, LW 2003, Market orientation: mulitple levels of abstraction. in R Kennedy (ed.), Proceedings of the 2003 ANZMAC Conference. ANZMAC, Adelaide SA Australia, pp. 1068 - 1073, Australian and New Zealand Marketing Academy Conference (ANZMAC 2003), Adelaide SA, Australia, 1/12/03.

Market orientation: mulitple levels of abstraction. / Brady, Erica; Johnson, Lester W.

Proceedings of the 2003 ANZMAC Conference. ed. / R Kennedy. Adelaide SA Australia : ANZMAC, 2003. p. 1068 - 1073.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - Market orientation: mulitple levels of abstraction

AU - Brady, Erica

AU - Johnson, Lester W

PY - 2003

Y1 - 2003

M3 - Conference Paper

SN - 0868039837

SP - 1068

EP - 1073

BT - Proceedings of the 2003 ANZMAC Conference

A2 - Kennedy, R

PB - ANZMAC

CY - Adelaide SA Australia

ER -

Brady E, Johnson LW. Market orientation: mulitple levels of abstraction. In Kennedy R, editor, Proceedings of the 2003 ANZMAC Conference. Adelaide SA Australia: ANZMAC. 2003. p. 1068 - 1073