@inproceedings{2dc6adf305a94d9baf2ac3521ad9f5f3,
title = "Market Orientation, Interfirm Relationships and Resource-Based Theory of the Firm: Towards an Integrative Theory",
author = "William Schroder and Mavondo, \{Felix T\}",
year = "1998",
language = "English",
isbn = "1-877156-07-8",
pages = "2342 -- 2357",
booktitle = "Proceedings of Australian and New Zealand Marketing Academy Conference",
publisher = "University of Otago",
address = "New Zealand",
note = "Aust. New Zealand Marketing Academy Conf. 98 ; Conference date: 01-01-1998",
}