Market orientation in the small business environment

Ana Zatezalo, Brendan Bray

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy conference
EditorsRobin N Shaw, Stewart Adam, Heath McDonald
Place of PublicationMelbourne Vic Australia
PublisherDeakin University
Pages1871 - 1878
Number of pages8
ISBN (Print)0-7300-2562-4
Publication statusPublished - 2002
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2002) - Hotel Sofitel Melbourne, Melbourne Vic, Australia
Duration: 2 Dec 20024 Dec 2002
Conference number: 7
http://anzmac.org/conference_archive/2002/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2002)
Abbreviated titleANZMAC 2002
CountryAustralia
CityMelbourne Vic
Period2/12/024/12/02
OtherThis is the seventh ANZMAC conference which has been organised since the academy came into formal being. It builds upon the strong tradition of meetings of marketing scholars which go back in the region to the mid 1970’s.
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