Market orientation in the entrepreneur led firm

Gus M Geursen; Rajendra Mulye

Market orientation in the entrepreneur led firm

Gus M Geursen, Rajendra Mulye

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Bridging Marketing Theory and Practice Conference Proceedings
Editors	Sylvie Chetty, Brett Collins
Place of Publication	Auckland NZ
Publisher	Australia & New Zealand Marketing Academy (ANZMAC)
Pages	1 - 1
Number of pages	1
ISBN (Print)	0-473-08206-3
Publication status	Published - 2001
Event	Australian and New Zealand Marketing Academy Conference 2001 - Massey University, Auckland, New Zealand Duration: 1 Dec 2001 → 5 Dec 2001 Conference number: 6th

Conference

Conference	Australian and New Zealand Marketing Academy Conference 2001
Abbreviated title	ANZMAC 2001
Country/Territory	New Zealand
City	Auckland
Period	1/12/01 → 5/12/01
Other	Theme: Bridging Marketing Theory and Practice

Cite this

@inproceedings{81bc010d596f44acb6a7483d85204fba,

title = "Market orientation in the entrepreneur led firm",

author = "Geursen, \{Gus M\} and Rajendra Mulye",

year = "2001",

language = "English",

isbn = "0-473-08206-3",

pages = "1 -- 1",

editor = "Sylvie Chetty and Brett Collins",

booktitle = "Bridging Marketing Theory and Practice Conference Proceedings",

publisher = "Australia \& New Zealand Marketing Academy (ANZMAC)",

note = "Australian and New Zealand Marketing Academy Conference 2001, ANZMAC 2001 ; Conference date: 01-12-2001 Through 05-12-2001",

}

Market orientation in the entrepreneur led firm. / Geursen, Gus M; Mulye, Rajendra.
Bridging Marketing Theory and Practice Conference Proceedings. ed. / Sylvie Chetty; Brett Collins. Auckland NZ: Australia & New Zealand Marketing Academy (ANZMAC), 2001. p. 1 - 1.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Market orientation in the entrepreneur led firm

AU - Geursen, Gus M

AU - Mulye, Rajendra

N1 - Conference code: 6th

PY - 2001

Y1 - 2001

M3 - Conference Paper

SN - 0-473-08206-3

SP - 1

EP - 1

BT - Bridging Marketing Theory and Practice Conference Proceedings

A2 - Chetty, Sylvie

A2 - Collins, Brett

PB - Australia & New Zealand Marketing Academy (ANZMAC)

CY - Auckland NZ

T2 - Australian and New Zealand Marketing Academy Conference 2001

Y2 - 1 December 2001 through 5 December 2001

ER -