Market orientation in not for profits; does it need reconceptualisation?

Research output: Contribution to conferenceOther

Original languageEnglish
Pages1 - 15
Number of pages15
Publication statusPublished - 2005
EventAcademy of Marketing Conference 2005: Marketing: Building business, shaping society - Dublin, Ireland
Duration: 5 Jul 20057 Jul 2005
Conference number: 38th

Conference

ConferenceAcademy of Marketing Conference 2005
Abbreviated titleAM 2005
CountryIreland
CityDublin
Period5/07/057/07/05

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