Market Orientation in Not for Profit Organisations: The Development of Theoretical Meaningfulness

Erica Brady, Lester W Johnson

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge
Place of PublicationGold Coast Qld Australia
PublisherGriffith University
Pages116 - 121
Number of pages6
ISBN (Print)0 86857 978 5
Publication statusPublished - 2000
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2000): Visionary Marketing for the 21st Century: Facing the Challenge - Griffith University, Gold Coast Qld, Australia
Duration: 28 Nov 20001 Dec 2000
Conference number: 5
http://anzmac.org/conference_archive/2000/CDsite/welcome.htm

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2000)
Abbreviated titleANZMAC 2000
CountryAustralia
CityGold Coast Qld
Period28/11/001/12/00
Internet address

Cite this

Brady, E., & Johnson, L. W. (2000). Market Orientation in Not for Profit Organisations: The Development of Theoretical Meaningfulness. In ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge (pp. 116 - 121). Gold Coast Qld Australia: Griffith University.
Brady, Erica ; Johnson, Lester W. / Market Orientation in Not for Profit Organisations: The Development of Theoretical Meaningfulness. ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia : Griffith University, 2000. pp. 116 - 121
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language = "English",
isbn = "0 86857 978 5",
pages = "116 -- 121",
booktitle = "ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge",
publisher = "Griffith University",
address = "Australia",

}

Brady, E & Johnson, LW 2000, Market Orientation in Not for Profit Organisations: The Development of Theoretical Meaningfulness. in ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Griffith University, Gold Coast Qld Australia, pp. 116 - 121, Australian and New Zealand Marketing Academy Conference (ANZMAC 2000), Gold Coast Qld, Australia, 28/11/00.

Market Orientation in Not for Profit Organisations: The Development of Theoretical Meaningfulness. / Brady, Erica; Johnson, Lester W.

ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia : Griffith University, 2000. p. 116 - 121.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - Market Orientation in Not for Profit Organisations: The Development of Theoretical Meaningfulness

AU - Brady, Erica

AU - Johnson, Lester W

PY - 2000

Y1 - 2000

M3 - Conference Paper

SN - 0 86857 978 5

SP - 116

EP - 121

BT - ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge

PB - Griffith University

CY - Gold Coast Qld Australia

ER -

Brady E, Johnson LW. Market Orientation in Not for Profit Organisations: The Development of Theoretical Meaningfulness. In ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University. 2000. p. 116 - 121