Market Orientation: Do retailers and wholesalers understand the concepts equally?

Margaret Matanda, Felix T Mavondo, William Schroder

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publication2001 Proceedings Advancing Knowledge Development in African Business
EditorsAlphonso Ogbuehi
Place of PublicationPhiladelphia PENN USA
PublisherSaint Joseph's Univerversity
Pages160 - 166
Number of pages7
Volume2
Publication statusPublished - 2001
EventInternational Academy of African Business and Development (IAABD) Conference - Washington DC USA, Philadelphia PENN USA
Duration: 1 Jan 2001 → …

Conference

ConferenceInternational Academy of African Business and Development (IAABD) Conference
CityPhiladelphia PENN USA
Period1/01/01 → …

Cite this

Matanda, M., Mavondo, F. T., & Schroder, W. (2001). Market Orientation: Do retailers and wholesalers understand the concepts equally? In A. Ogbuehi (Ed.), 2001 Proceedings Advancing Knowledge Development in African Business (Vol. 2, pp. 160 - 166). Philadelphia PENN USA: Saint Joseph's Univerversity.
Matanda, Margaret ; Mavondo, Felix T ; Schroder, William. / Market Orientation: Do retailers and wholesalers understand the concepts equally?. 2001 Proceedings Advancing Knowledge Development in African Business. editor / Alphonso Ogbuehi. Vol. 2 Philadelphia PENN USA : Saint Joseph's Univerversity, 2001. pp. 160 - 166
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title = "Market Orientation: Do retailers and wholesalers understand the concepts equally?",
author = "Margaret Matanda and Mavondo, {Felix T} and William Schroder",
year = "2001",
language = "English",
volume = "2",
pages = "160 -- 166",
editor = "Alphonso Ogbuehi",
booktitle = "2001 Proceedings Advancing Knowledge Development in African Business",
publisher = "Saint Joseph's Univerversity",

}

Matanda, M, Mavondo, FT & Schroder, W 2001, Market Orientation: Do retailers and wholesalers understand the concepts equally? in A Ogbuehi (ed.), 2001 Proceedings Advancing Knowledge Development in African Business. vol. 2, Saint Joseph's Univerversity, Philadelphia PENN USA, pp. 160 - 166, International Academy of African Business and Development (IAABD) Conference, Philadelphia PENN USA, 1/01/01.

Market Orientation: Do retailers and wholesalers understand the concepts equally? / Matanda, Margaret; Mavondo, Felix T; Schroder, William.

2001 Proceedings Advancing Knowledge Development in African Business. ed. / Alphonso Ogbuehi. Vol. 2 Philadelphia PENN USA : Saint Joseph's Univerversity, 2001. p. 160 - 166.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - Market Orientation: Do retailers and wholesalers understand the concepts equally?

AU - Matanda, Margaret

AU - Mavondo, Felix T

AU - Schroder, William

PY - 2001

Y1 - 2001

M3 - Conference Paper

VL - 2

SP - 160

EP - 166

BT - 2001 Proceedings Advancing Knowledge Development in African Business

A2 - Ogbuehi, Alphonso

PB - Saint Joseph's Univerversity

CY - Philadelphia PENN USA

ER -

Matanda M, Mavondo FT, Schroder W. Market Orientation: Do retailers and wholesalers understand the concepts equally? In Ogbuehi A, editor, 2001 Proceedings Advancing Knowledge Development in African Business. Vol. 2. Philadelphia PENN USA: Saint Joseph's Univerversity. 2001. p. 160 - 166