Market Orientation: Do retailers and wholesalers understand the concepts equally?

Margaret Matanda, Felix T Mavondo, William Schroder

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publication2001 Proceedings Advancing Knowledge Development in African Business
EditorsAlphonso Ogbuehi
Place of PublicationPhiladelphia PENN USA
PublisherSaint Joseph's Univerversity
Pages160 - 166
Number of pages7
Volume2
Publication statusPublished - 2001
EventInternational Academy of African Business and Development (IAABD) Conference - Washington DC USA, Philadelphia PENN USA
Duration: 1 Jan 2001 → …

Conference

ConferenceInternational Academy of African Business and Development (IAABD) Conference
CityPhiladelphia PENN USA
Period1/01/01 → …

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