@inproceedings{989c6ce18df5425e935044ffc49d4a58,
title = "Market Orientation: Do retailers and wholesalers understand the concepts equally?",
author = "Margaret Matanda and Mavondo, {Felix T} and William Schroder",
year = "2001",
language = "English",
volume = "2",
pages = "160 -- 166",
editor = "Alphonso Ogbuehi",
booktitle = "2001 Proceedings Advancing Knowledge Development in African Business",
publisher = "Saint Joseph's Univerversity",
note = "International Academy of African Business and Development (IAABD) Conference 2001 ; Conference date: 01-01-2001",
}