Marico Industries Ltd. Central Sales Organization

Srinivas Sridharan, Ramasastry Chandrasekhar

Research output: Other contributionOther


In April 2003, Rohit Gothi, General Manager Sales of Marico was evaluating the prospects of the company's central sales organization (CSO). Having fulfilled the objectives of its 5-year strategic plan, CSO was at a crossroads. Gothi was to submit a report on the new priorities for CSO to the company's board by June 1.
Case no. 9B06A010
Original languageEnglish
TypeEducational Case Study
PublisherIvey Publishing
Number of pages11
Publication statusPublished - 24 Apr 2006


  • Sales force management
  • Strategic HRM
  • B2C Marketing

Cite this