Marico Industries Ltd. Central Sales Organization

Srinivas Sridharan, Ramasastry Chandrasekhar

Research output: Other contributionOther

Abstract

In April 2003, Rohit Gothi, General Manager Sales of Marico was evaluating the prospects of the company's central sales organization (CSO). Having fulfilled the objectives of its 5-year strategic plan, CSO was at a crossroads. Gothi was to submit a report on the new priorities for CSO to the company's board by June 1.
Case no. 9B06A010
Original languageEnglish
TypeEducational Case Study
PublisherIvey Publishing
Number of pages11
Publication statusPublished - 24 Apr 2006

Keywords

  • Sales force management
  • Strategic HRM
  • B2C Marketing

Cite this

Sridharan, S., & Chandrasekhar, R. (2006, Apr 24). Marico Industries Ltd. Central Sales Organization. Ivey Publishing.
Sridharan, Srinivas ; Chandrasekhar, Ramasastry. / Marico Industries Ltd. Central Sales Organization. 2006. Ivey Publishing. 11 p.
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Sridharan, S & Chandrasekhar, R 2006, Marico Industries Ltd. Central Sales Organization. Ivey Publishing.

Marico Industries Ltd. Central Sales Organization. / Sridharan, Srinivas; Chandrasekhar, Ramasastry.

11 p. Ivey Publishing. 2006, Educational Case Study.

Research output: Other contributionOther

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AB - In April 2003, Rohit Gothi, General Manager Sales of Marico was evaluating the prospects of the company's central sales organization (CSO). Having fulfilled the objectives of its 5-year strategic plan, CSO was at a crossroads. Gothi was to submit a report on the new priorities for CSO to the company's board by June 1.Case no. 9B06A010

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KW - Strategic HRM

KW - B2C Marketing

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