Mapping the relationship among political ideology, CSR mindset, and CSR strategy: a contingency perspective applied to Chinese managers

Fuming Jiang, Tatiana Zalan, Herman H.M. Tse, Jie Shen

Research output: Contribution to journalArticleResearchpeer-review

15 Citations (Scopus)


The literature on antecedents of corporate social responsibility (CSR) strategies of firms has been predominately content driven. Informed by the managerial sense-making process perspective, we develop a contingency theoretical framework explaining how political ideology of managers affects the choice of CSR strategy for their firms through their CSR mindset. We also explain to what extent the outcome of this process is shaped by the firm’s internal institutional arrangements and external factors impacting on the firm. We develop and test several hypotheses using data collected from 129 Chinese managers. The results show that managers with a stronger socialist ideology are likely to develop a mindset favouring CSR, which induces the adoption of a proactive CSR strategy. The CSR mindset mediates the link between socialist ideology and CSR strategy. The strength of the relationship between the CSR mindset and the choice of CSR strategy is moderated by customer response to CSR, industry competition, the role of government, and CSR-related managerial incentives.

Original languageEnglish
Pages (from-to)419-444
Number of pages26
JournalJournal of Business Ethics
Issue number2
Publication statusPublished - Jan 2018


  • CSR mindset
  • CSR strategy
  • CSR-related managerial incentives
  • Customer response
  • Industry competition
  • Role of government
  • Socialist ideology

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