Managing the time paradox in business sustainability

Natalie Slawinski, Pratima Bansal

Research output: Contribution to conferencePaperpeer-review


This inductive study of five firms in Alberta's oil sands examines how organizations manage the paradox inherent in business sustainability between the short term and long term. Grounding our insights in organizational responses to the issue of climate change, we find that firms have different orientations to time. In firms that viewed time as shallow, linear, present-to-future, and fast-paced, managers were less likely to consider the long-term implications of climate change. These insights contribute to prior research in business sustainability and organizational theories of time.

Original languageEnglish
Publication statusPublished - Jan 2011
Externally publishedYes
EventAnnual Meeting of the Academy of Management 2011 - San Antonio, United States of America
Duration: 12 Aug 201116 Aug 2011
Conference number: 71st


ConferenceAnnual Meeting of the Academy of Management 2011
Abbreviated titleAoM 2011
Country/TerritoryUnited States of America
CitySan Antonio


  • Business sustainability
  • Climate change
  • Organizational time

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