| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Australian and New Zealand Marketing Academy conference |
| Editors | Robin N Shaw, Stewart Adam, Heath McDonald |
| Place of Publication | Melbourne Vic Australia |
| Publisher | Deakin University |
| Pages | 1991 - 1996 |
| Number of pages | 6 |
| ISBN (Print) | 0-7300-2562-4 |
| Publication status | Published - 2002 |
| Event | Australian and New Zealand Marketing Academy Conference 2002 - Hotel Sofitel Melbourne, Melbourne, Australia Duration: 2 Dec 2002 → 4 Dec 2002 Conference number: 7th http://anzmac.org/conference_archive/2002/ |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference 2002 |
|---|---|
| Abbreviated title | ANZMAC 2002 |
| Country/Territory | Australia |
| City | Melbourne |
| Period | 2/12/02 → 4/12/02 |
| Internet address |