Managing the Global Product Launch: The Role of Headquarters

Kwong C Chan; Sharif N As-Saber; Peter J Dowling

Managing the Global Product Launch: The Role of Headquarters

Kwong C Chan
, Sharif N As-Saber
, Peter J Dowling

Department of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	The Challenge of International Business: Proceedings of the ANZIBA International Business Academy Conference 2003
Editors	V Shaw
Place of Publication	Dunedin New Zealand
Publisher	University of Otago
Pages	1 - 33
Number of pages	33
Volume	CD-Rom
ISBN (Print)	0958340498
Publication status	Published - 2003
Event	Australian and New Zealand International Business Academy Conference (ANZIBA) 2003 - Dunedin, New Zealand Duration: 7 Nov 2003 → 8 Nov 2003

Conference

Conference	Australian and New Zealand International Business Academy Conference (ANZIBA) 2003
Abbreviated title	ANZIBA 2003
Country/Territory	New Zealand
City	Dunedin
Period	7/11/03 → 8/11/03

Cite this

@inproceedings{cd2d41de428f484dad17fc89136e14b6,

title = "Managing the Global Product Launch: The Role of Headquarters",

author = "Chan, \{Kwong C\} and As-Saber, \{Sharif N\} and Dowling, \{Peter J\}",

year = "2003",

language = "English",

isbn = "0958340498",

volume = "CD-Rom",

pages = "1 -- 33",

editor = "V Shaw",

booktitle = "The Challenge of International Business: Proceedings of the ANZIBA International Business Academy Conference 2003",

publisher = "University of Otago",

address = "New Zealand",

note = "Australian and New Zealand International Business Academy Conference (ANZIBA) 2003, ANZIBA 2003 ; Conference date: 07-11-2003 Through 08-11-2003",

}

Chan, KC, As-Saber, SN & Dowling, PJ 2003, Managing the Global Product Launch: The Role of Headquarters. in V Shaw (ed.), The Challenge of International Business: Proceedings of the ANZIBA International Business Academy Conference 2003. vol. CD-Rom, University of Otago, Dunedin New Zealand, pp. 1 - 33, Australian and New Zealand International Business Academy Conference (ANZIBA) 2003, Dunedin, New Zealand, 7/11/03.

Managing the Global Product Launch: The Role of Headquarters. / Chan, Kwong C; As-Saber, Sharif N; Dowling, Peter J.
The Challenge of International Business: Proceedings of the ANZIBA International Business Academy Conference 2003. ed. / V Shaw. Vol. CD-Rom Dunedin New Zealand: University of Otago, 2003. p. 1 - 33.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Managing the Global Product Launch: The Role of Headquarters

AU - Chan, Kwong C

AU - As-Saber, Sharif N

AU - Dowling, Peter J

PY - 2003

Y1 - 2003

M3 - Conference Paper

SN - 0958340498

VL - CD-Rom

SP - 1

EP - 33

BT - The Challenge of International Business: Proceedings of the ANZIBA International Business Academy Conference 2003

A2 - Shaw, V

PB - University of Otago

CY - Dunedin New Zealand

T2 - Australian and New Zealand International Business Academy Conference (ANZIBA) 2003

Y2 - 7 November 2003 through 8 November 2003

ER -