Managing brands in the People's Republic of China

Michael Thomas Ewing, Julie Napoli, Wu Jianwei

Research output: Contribution to conference › Other

Original language	English
Pages	i - 12
Number of pages	13
Publication status	Published - 2007
Event	Thought Leaders International Conference on Brand Management - Birmingham UK, Birmingham UK Duration: 24 Apr 2007 → 25 Apr 2007

Conference	Thought Leaders International Conference on Brand Management
City	Birmingham UK
Period	24/04/07 → 25/04/07

Cite this

@conference{6e7856ff21984d15b0a533cd838c7593,

title = "Managing brands in the People's Republic of China",

author = "Ewing, \{Michael Thomas\} and Julie Napoli and Wu Jianwei",

year = "2007",

language = "English",

pages = "i -- 12",

note = "Thought Leaders International Conference on Brand Management ; Conference date: 24-04-2007 Through 25-04-2007",

}