Managing brands in the People's Republic of China

Michael Thomas Ewing, Julie Napoli, Wu Jianwei

Research output: Contribution to conferenceOther

Original languageEnglish
Pagesi - 12
Number of pages13
Publication statusPublished - 2007
EventThought Leaders International Conference on Brand Management - Birmingham UK, Birmingham UK
Duration: 24 Apr 200725 Apr 2007

Conference

ConferenceThought Leaders International Conference on Brand Management
CityBirmingham UK
Period24/04/0725/04/07

Cite this

Ewing, M. T., Napoli, J., & Jianwei, W. (2007). Managing brands in the People's Republic of China. i - 12. Thought Leaders International Conference on Brand Management, Birmingham UK, .
Ewing, Michael Thomas ; Napoli, Julie ; Jianwei, Wu. / Managing brands in the People's Republic of China. Thought Leaders International Conference on Brand Management, Birmingham UK, .13 p.
@conference{6e7856ff21984d15b0a533cd838c7593,
title = "Managing brands in the People's Republic of China",
author = "Ewing, {Michael Thomas} and Julie Napoli and Wu Jianwei",
year = "2007",
language = "English",
pages = "i -- 12",
note = "Thought Leaders International Conference on Brand Management ; Conference date: 24-04-2007 Through 25-04-2007",

}

Ewing, MT, Napoli, J & Jianwei, W 2007, 'Managing brands in the People's Republic of China' Thought Leaders International Conference on Brand Management, Birmingham UK, 24/04/07 - 25/04/07, pp. i - 12.

Managing brands in the People's Republic of China. / Ewing, Michael Thomas; Napoli, Julie; Jianwei, Wu.

2007. i - 12 Thought Leaders International Conference on Brand Management, Birmingham UK, .

Research output: Contribution to conferenceOther

TY - CONF

T1 - Managing brands in the People's Republic of China

AU - Ewing, Michael Thomas

AU - Napoli, Julie

AU - Jianwei, Wu

PY - 2007

Y1 - 2007

M3 - Other

SP - i - 12

ER -

Ewing MT, Napoli J, Jianwei W. Managing brands in the People's Republic of China. 2007. Thought Leaders International Conference on Brand Management, Birmingham UK, .