Managing brands in the People's Republic of China

Michael Thomas Ewing, Julie Napoli, Wu Jianwei

Research output: Contribution to conferenceOther

Original languageEnglish
Pagesi - 12
Number of pages13
Publication statusPublished - 2007
EventThought Leaders International Conference on Brand Management - Birmingham UK, Birmingham UK
Duration: 24 Apr 200725 Apr 2007

Conference

ConferenceThought Leaders International Conference on Brand Management
CityBirmingham UK
Period24/04/0725/04/07

Cite this