Managing brand demise

Colin Peter Jevons, Michael Thomas Ewing, Elias Lafi Khalil

Research output: Contribution to journalArticleResearchpeer-review

LanguageEnglish
Pages73 - 81
Number of pages9
JournalJournal of General Management
Volume32
Issue number4
StatePublished - 2007

Cite this

Jevons, Colin Peter ; Ewing, Michael Thomas ; Khalil, Elias Lafi. / Managing brand demise. In: Journal of General Management. 2007 ; Vol. 32, No. 4. pp. 73 - 81
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author = "Jevons, {Colin Peter} and Ewing, {Michael Thomas} and Khalil, {Elias Lafi}",
year = "2007",
language = "English",
volume = "32",
pages = "73 -- 81",
journal = "Journal of General Management",
issn = "0306-3070",
publisher = "SAGE Publications Ltd",
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}

Jevons, CP, Ewing, MT & Khalil, EL 2007, 'Managing brand demise' Journal of General Management, vol. 32, no. 4, pp. 73 - 81.

Managing brand demise. / Jevons, Colin Peter; Ewing, Michael Thomas; Khalil, Elias Lafi.

In: Journal of General Management, Vol. 32, No. 4, 2007, p. 73 - 81.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Managing brand demise

AU - Jevons,Colin Peter

AU - Ewing,Michael Thomas

AU - Khalil,Elias Lafi

PY - 2007

Y1 - 2007

M3 - Article

VL - 32

SP - 73

EP - 81

JO - Journal of General Management

T2 - Journal of General Management

JF - Journal of General Management

SN - 0306-3070

IS - 4

ER -