Managing brand demise

Colin Peter Jevons, Michael Thomas Ewing, Elias Lafi Khalil

Research output: Contribution to journalArticleResearchpeer-review

4 Citations (Scopus)
Original languageEnglish
Pages (from-to)73 - 81
Number of pages9
JournalJournal of General Management
Volume32
Issue number4
Publication statusPublished - 2007

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