Managing brand demise

Colin Peter Jevons, Michael Thomas Ewing, Elias Lafi Khalil

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	73 - 81
Number of pages	9
Journal	Journal of General Management
Volume	32
Issue number	4
Publication status	Published - 2007

Cite this

@article{df75d08b6c6e487c8a8024edddb7b353,

title = "Managing brand demise",

author = "Jevons, {Colin Peter} and Ewing, {Michael Thomas} and Khalil, {Elias Lafi}",

year = "2007",

language = "English",

volume = "32",

pages = "73 -- 81",

journal = "Journal of General Management",

issn = "0306-3070",

publisher = "SAGE Publications Ltd",

number = "4",

}