Management practices for the development of religious tourism sacred sites

managing expectations through sacred and secular aims in site development; report, store and access

Peter Wiltshier, Maureen Griffiths

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Through a distillation of practices reflective of the extant literature and socio-economic approaches to inclusive development of sites of religious experiences and worship, we posit that there are seven core conceptual approaches to support evolving site management needs. Therefore, developing sites of special significance necessarily requires the dissemination and sharing of both intellectual and practical contributions to meet those needs in a planned and stakeholder-driven approach. Traditional approaches to development emerged half a century ago with a focus on core competencies and the agreed understanding that open and fair competition would raise quality and assure reasonable profit margins. Creating awareness of services and products and mapping those to our marketing practices are the first two tools in the toolkit. Analysis and synthesis through primary research enables cleric and manager to grasp visitors’ and worshippers’ needs and develop audiences for sites. Fourthly we present the importance of maintenance and plans for developing sites to accommodate factors in both internal and external environments that acknowledge the requirement to remain competitive. Next, the importance of networks, grappling with the wider community and perhaps establishing a wider, even global, reach, is appraised as important. In seeking to tap into resources traditionally not employed in managing religious and pilgrimage sites we elevate the need for an enterprise culture (this enterprise culture is seen in the other papers in this special issue). The final offer includes dimensions of volunteering, nontraditional support networks, altruism and philanthropy which we name as ‘the third way’.
Original languageEnglish
Pages (from-to)1-8
Number of pages8
JournalInternational Journal of Religious Tourism and Pilgrimage
Volume4
Issue number7
DOIs
Publication statusPublished - 2016

Keywords

  • religion
  • toolkits
  • development
  • management
  • pilgrimage

Cite this

@article{506630bb084d456da4c304c3804aa926,
title = "Management practices for the development of religious tourism sacred sites: managing expectations through sacred and secular aims in site development; report, store and access",
abstract = "Through a distillation of practices reflective of the extant literature and socio-economic approaches to inclusive development of sites of religious experiences and worship, we posit that there are seven core conceptual approaches to support evolving site management needs. Therefore, developing sites of special significance necessarily requires the dissemination and sharing of both intellectual and practical contributions to meet those needs in a planned and stakeholder-driven approach. Traditional approaches to development emerged half a century ago with a focus on core competencies and the agreed understanding that open and fair competition would raise quality and assure reasonable profit margins. Creating awareness of services and products and mapping those to our marketing practices are the first two tools in the toolkit. Analysis and synthesis through primary research enables cleric and manager to grasp visitors’ and worshippers’ needs and develop audiences for sites. Fourthly we present the importance of maintenance and plans for developing sites to accommodate factors in both internal and external environments that acknowledge the requirement to remain competitive. Next, the importance of networks, grappling with the wider community and perhaps establishing a wider, even global, reach, is appraised as important. In seeking to tap into resources traditionally not employed in managing religious and pilgrimage sites we elevate the need for an enterprise culture (this enterprise culture is seen in the other papers in this special issue). The final offer includes dimensions of volunteering, nontraditional support networks, altruism and philanthropy which we name as ‘the third way’.",
keywords = "religion, toolkits, development, management, pilgrimage",
author = "Peter Wiltshier and Maureen Griffiths",
year = "2016",
doi = "10.21427/D7KS3J",
language = "English",
volume = "4",
pages = "1--8",
journal = "International Journal of Religious Tourism and Pilgrimage",
issn = "2009-7379",
number = "7",

}

TY - JOUR

T1 - Management practices for the development of religious tourism sacred sites

T2 - managing expectations through sacred and secular aims in site development; report, store and access

AU - Wiltshier, Peter

AU - Griffiths, Maureen

PY - 2016

Y1 - 2016

N2 - Through a distillation of practices reflective of the extant literature and socio-economic approaches to inclusive development of sites of religious experiences and worship, we posit that there are seven core conceptual approaches to support evolving site management needs. Therefore, developing sites of special significance necessarily requires the dissemination and sharing of both intellectual and practical contributions to meet those needs in a planned and stakeholder-driven approach. Traditional approaches to development emerged half a century ago with a focus on core competencies and the agreed understanding that open and fair competition would raise quality and assure reasonable profit margins. Creating awareness of services and products and mapping those to our marketing practices are the first two tools in the toolkit. Analysis and synthesis through primary research enables cleric and manager to grasp visitors’ and worshippers’ needs and develop audiences for sites. Fourthly we present the importance of maintenance and plans for developing sites to accommodate factors in both internal and external environments that acknowledge the requirement to remain competitive. Next, the importance of networks, grappling with the wider community and perhaps establishing a wider, even global, reach, is appraised as important. In seeking to tap into resources traditionally not employed in managing religious and pilgrimage sites we elevate the need for an enterprise culture (this enterprise culture is seen in the other papers in this special issue). The final offer includes dimensions of volunteering, nontraditional support networks, altruism and philanthropy which we name as ‘the third way’.

AB - Through a distillation of practices reflective of the extant literature and socio-economic approaches to inclusive development of sites of religious experiences and worship, we posit that there are seven core conceptual approaches to support evolving site management needs. Therefore, developing sites of special significance necessarily requires the dissemination and sharing of both intellectual and practical contributions to meet those needs in a planned and stakeholder-driven approach. Traditional approaches to development emerged half a century ago with a focus on core competencies and the agreed understanding that open and fair competition would raise quality and assure reasonable profit margins. Creating awareness of services and products and mapping those to our marketing practices are the first two tools in the toolkit. Analysis and synthesis through primary research enables cleric and manager to grasp visitors’ and worshippers’ needs and develop audiences for sites. Fourthly we present the importance of maintenance and plans for developing sites to accommodate factors in both internal and external environments that acknowledge the requirement to remain competitive. Next, the importance of networks, grappling with the wider community and perhaps establishing a wider, even global, reach, is appraised as important. In seeking to tap into resources traditionally not employed in managing religious and pilgrimage sites we elevate the need for an enterprise culture (this enterprise culture is seen in the other papers in this special issue). The final offer includes dimensions of volunteering, nontraditional support networks, altruism and philanthropy which we name as ‘the third way’.

KW - religion

KW - toolkits

KW - development

KW - management

KW - pilgrimage

U2 - 10.21427/D7KS3J

DO - 10.21427/D7KS3J

M3 - Article

VL - 4

SP - 1

EP - 8

JO - International Journal of Religious Tourism and Pilgrimage

JF - International Journal of Religious Tourism and Pilgrimage

SN - 2009-7379

IS - 7

ER -