Management of nonprofit-business alliances: An exploratory study

Kathryn Lefroy; Yelena Tsarenko

Management of nonprofit-business alliances: An exploratory study

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat
Editors	Daniela Spanjaard, Sara Denize, Neeru Sharma
Place of Publication	Sydney NSW Australia
Publisher	ANZMAC
Pages	1 - 7
Number of pages	7
ISBN (Print)	1863081445
Publication status	Published - 2008
Event	Australian and New Zealand Marketing Academy Conference (ANZMAC 2008): Marketing – shifting the focus from mainstream to offbeat - Sydney Olympic Park, Sydney NSW, Australia Duration: 1 Dec 2008 → 3 Dec 2008 http://anzmac.org/conference_archive/2008/

Conference

Conference	Australian and New Zealand Marketing Academy Conference (ANZMAC 2008)
Abbreviated title	ANZMAC 2008
Country	Australia
City	Sydney NSW
Period	1/12/08 → 3/12/08
Internet address	http://anzmac.org/conference_archive/2008/

Cite this

@inproceedings{bff9641d2e334f79b4ca011eb53e7715,

title = "Management of nonprofit-business alliances: An exploratory study",

author = "Kathryn Lefroy and Yelena Tsarenko",

year = "2008",

language = "English",

isbn = "1863081445",

pages = "1 -- 7",

editor = "Daniela Spanjaard and Sara Denize and Neeru Sharma",

booktitle = "Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat",

publisher = "ANZMAC",

note = "Australian and New Zealand Marketing Academy Conference (ANZMAC 2008) : Marketing – shifting the focus from mainstream to offbeat, ANZMAC 2008 ; Conference date: 01-12-2008 Through 03-12-2008",

url = "http://anzmac.org/conference_archive/2008/",

}

Lefroy, K & Tsarenko, Y 2008, Management of nonprofit-business alliances: An exploratory study. in D Spanjaard, S Denize & N Sharma (eds), Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. ANZMAC, Sydney NSW Australia, pp. 1 - 7, Australian and New Zealand Marketing Academy Conference (ANZMAC 2008), Sydney NSW, Australia, 1/12/08.

Management of nonprofit-business alliances: An exploratory study. / Lefroy, Kathryn; Tsarenko, Yelena.

Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. ed. / Daniela Spanjaard; Sara Denize; Neeru Sharma. Sydney NSW Australia : ANZMAC, 2008. p. 1 - 7.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Management of nonprofit-business alliances: An exploratory study

AU - Lefroy, Kathryn

AU - Tsarenko, Yelena

PY - 2008

Y1 - 2008

M3 - Conference Paper

SN - 1863081445

SP - 1

EP - 7

BT - Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat

A2 - Spanjaard, Daniela

A2 - Denize, Sara

A2 - Sharma, Neeru

PB - ANZMAC

CY - Sydney NSW Australia

T2 - Australian and New Zealand Marketing Academy Conference (ANZMAC 2008)

Y2 - 1 December 2008 through 3 December 2008

ER -