| Original language | English |
|---|---|
| Title of host publication | Museum Marketing. Competing in the Global Marketplace |
| Editors | Ruth Rentschler, Anne-Marie Hede |
| Place of Publication | Oxford UK |
| Publisher | Butterworth-Heinemann |
| Pages | 3 - 11 |
| Number of pages | 9 |
| ISBN (Print) | 9780750680653 |
| Publication status | Published - 2007 |
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