Looking east -looking west: exporing the views of Hong Kong University students about traditional Chinese cultural values in terms of the delivery of foreign programs

Mike K Willis

Research output: Contribution to journalArticleOther

Original languageEnglish
Pages (from-to)159 - 177
Number of pages19
JournalJournal of Marketing for Higher Education
Volume13
Issue number1/2
Publication statusPublished - 2004

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