This study employs a comparative analysis of industrial practices and marketing campaigns utilised by subscription video-on-demand (SVOD) platforms, Stan and Blim. It evaluates Stan’s creation and launch prior to the advent of Netflix in Australia, and the introduction of Blim well after Netflix had already established itself as the preferred SVOD in Mexico. Despite the substantial differences between the histories and impacts of these respective national television markets, this study identifies that both platforms have experienced relative success by capitalising on Netflix’s problematic ‘global’ status, by focusing on the production and distribution of content that is uniquely reflective of their geographic audiences. The aim of this research is to encourage scholarly inquiry into internet-distributed television to look beyond multinational portals like Netflix, to localise studies of transnational media and SVOD platforms and to consider the many ways that competing with Netflix has impacted the future of national television production.
- subscription video on demand