Localizing the global: analysis of nationalist ideologies in MNC advertisements in Indian TV

Maya Ranganathan, Bernadette Lobo

    Research output: Contribution to journalArticleResearchpeer-review

    4 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)117 - 142
    Number of pages26
    JournalNationalism and Ethnic Politics
    Volume14
    Issue number1
    Publication statusPublished - 2008

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