Local challenges to regional destination branding: Case studies of two heritage communities in north east Victoria, Australia

Fiona Gael Wheeler

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2nd International Conference on Destination Branding and Marketing - New Advances and Challenges for Practice
EditorsLeonardo Dioko, Siu-Ian (Amy) So
Place of PublicationMacao China
PublisherInstitute for Tourism Studies
Pages437 - 449
Number of pages13
ISBN (Print)9789993751250
Publication statusPublished - 2007
EventInternational Conference on Destination Branding and Marketing - Macao China, Macao China
Duration: 1 Jan 2007 → …

Conference

ConferenceInternational Conference on Destination Branding and Marketing
CityMacao China
Period1/01/07 → …

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