Literacy, concern and behaviour towards climate change in Malaysia

In recent decades, the air temperature at the surface of Malaysia and Southeast Asia has increased dramatically. Malaysia is vulnerable to the impacts of climate change in terms of public health, crop production, food insecurity, and socioeconomic vulnerability. There has not been substantial participation from the general public in Malaysia in discussions regarding climate change
adaptation and mitigation. Level of literacy, concern and behaviour towards climate change are important factors to consider in designing effective communication measures to increase awareness and minimise misinformation In regards to climate change issues. This study aims to gauge Malaysia’s public perception and understanding on climate change and it’s impacts, as well
as their behavioural responses towards issues involving climate change. The study also examines Malaysians’ media preference and trusted information sources to better understand how information regarding climate change issues can be more easily and effectively communicated. A nationally representative survey was carried out in August 2022. Descriptive statistics were used to analyze each question and audience segmentation was carried out utilizing the Six America Super Short Survey (SASSY!) Tool as has been used across diverse countries. The majority of Malaysians are Alarmed (45%) or Concerned (36%) about climate change. However, only 40% – 56% of Malaysians understand the terminologies often used in relation to climate change (e.g., greenhouse gas, low-carbon technology, mitigation and renewable energy). Despite this, 65-79% of Malaysians have already adopted common purchasing, energy and waste management behaviours to address climate change. The most trusted information sources for information on climate change are scientists (87% somewhat or highly trust), environmental groups (86% somewhat or highly trust) and academic journals/publications (80% somewhat or highly trust). These findings suggest that although Malaysians are alarmed and concerned about climate change, effective communication from reputable information sources is required to deliver accurate messages and counter misinformation.