Linking integrated marketing communications to performance: Comparing the performance of High vs Low integration brands in the Australian and New Zealand Wine Industry

Michael John Reid

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationAM2001 Proceedings
EditorsCarolyn Strong
Place of PublicationCardiff Wales UK
PublisherAcademy of Marketing
Pages1 - 1
Number of pages1
ISBN (Print)0-9537301-0-8
Publication statusPublished - 2001
EventMarketing Society Annual Conference - Cardiff Wales UK, Cardiff Wales UK
Duration: 1 Jan 2001 → …


ConferenceMarketing Society Annual Conference
CityCardiff Wales UK
Period1/01/01 → …

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